Thirty years ago Steve Sandler created the most innovative and successful Republican political advertising campaign in history,
"Vote Republican. For a Change."

The advertising campaign helped propel Ronald Reagan to his first term as President, created a Republican majority in the U.S. Senate, and picked up over 30 seats in the House of Representatives.

By 1984 Steve Sandler had joined forces with Jim Innocenzi to form Sandler-Innocenzi. For nearly 30 years, we have been producing innovative and cutting-edge television and radio commercials that move public opinion and win elections at the local, state, and national level. Our advertising has made viewers laugh, cry and most importantly become more involved in the political process.

Success + Numbers

Sandler-Innocenzi has been recognized as one of the most successful Republican political advertising firms in the nation, and our winning record continued in 2010.

The respected National Journal Magazine has named Sandler-Innocenzi "Winners.” Campaigns and Elections magazine has consistently named Sandler-Innocenzi as one of the "Powerhouse Advertising Consultants" We’re proud to provide our clients with winning solutions for the tough races.

Nine of our 11 clients were successful in 2010.

We helped Governors Dave Heineman and Butch Otter and U.S. Representatives Cynthia Lummis, John Mica, Tom Rooney – all win by their largest margin of victory. In addition, we helped guide Raul Labrador to his upset victory in Idaho’s 1st congressional district.

In, 2006 and 2008, two of the worst political election cycles for Republicans in recent history, our clients prevailed.  In 2006, 17 out of 18 clients were successful including three new governors; Governor Dave Heineman of Nebraska, Governor Jim Gibbons of Nevada and Governor Butch Otter of Idaho. And we continued the winning tradition in 2008 by producing effective campaign advertising that helped 8 out of 9 clients succeed.