Sandler-Innocenzi’s clients benefit from unique advertising campaigns that win elections.

To succeed in the public arena you must have a message that resonates with viewers. Our commercials break through the clutter and reach audiences on three levels by being relevant, meaningful, and inspirational.

Our experience will help you make sure your message is heard.

With the 24 hour news cycle, the issue matrix of today can be tomorrow's old news. Our messages reflect the constantly changing political environment, and we will create a communications program for you that will maintain relevancy as campaign issues change.

Americans are exposed to over 10,000 messages every day.

The average American spends three hours in front of their television each night and about a quarter of that time is filled with television advertisements. Our advertising formula ensures your message will be heard by key audiences and gives you the freedom to focus on other aspects of your campaign. We will help you convey a message that motivates your audience to take action.

Be relevant:

We were able to help Raul Labrador with relevant strategic advertising while being continuously hammered by his opponent during the 2010 general election. When the incumbent began personal attack ads, we advised Mr. Labrador to stick with a consistent media plan highlighting issues important to the voters.  By Election Day, Labrador had overcome a 30 point deficit to win with a 10 point margin.

Be meaningful:

We understand that educating viewers isn't enough. Your political issue and candidate advertising must matter to your target audiences. We ensure that your commercials reflect those concerns.

In the Illinois gubernatorial race in 2010, Bill Brady came from behind to win the primary. With a series of advertisements aimed at reassuring voters of Mr. Brady’s commitment to restoring trust and honor to an office that had been tainted by corrupt Chicago machine politics, Brady went on to be the Republican nominee in Obama’s home state.

Be inspirational:

Great political advertising can only work if it inspires action. Whether it's through humor or a tug at the heartstrings, we know how to successfully motivate your target audiences.

In Idaho, Governor Butch Otter established the Opportunity Scholarship Fund to ensure Idaho’s students could attend an Idaho university – regardless of their financial situation. We created a television ad where Governor Otter and several students discussed the opportunities that the scholarships provided. As the closing ad, this spot helped propel Governor Otter to a solid victory.